Algoland

Algoland was a 13-week interactive gaming campaign designed to teach staking, swapping, DeFi, NFTs, and AI tools through participation, not documentation. We designed the gameplay, and then built a world to host it. Starting with four themed environments, four characters (all named Al), and weekly quests tied directly to live Algorand apps for everything from finance to prediction markets. The creative served as host, guiding momentum, adding stakes, and giving Algorand permission to appear playful, cultural, and participatory. The campaign onboarded new users to the Algorand ecosystem and drove traffic to applications across the network. The Algoland visual language remains the strategic framework for exploring and showcasing Algorand apps.