Algorand Can

While others chase hype and vaporware, Algorand focuses on real utility. They needed a bold campaign to re-enter the market, one that demonstrated proof, not empty promises. Canablockchaindothat.com was Algorand's mic drop moment; it posed a self-aware question so obvious that it was impossible not to click. The answer? Algorand can. The URL itself was a gorilla tactic, paired with media that supported Algorand’s unique capabilities, brought to life through mixed-media animated collages. The collage format was both familiar and surreal, serving as an expansive device for communicating the enterprise world made possible by Algorand. Online, we built a hub to showcase the best of the Algorand ecosystem, creating a format for technologists to explore what Algorand can do across use cases and start building. Oh, and we rallied a community around a... can. Because "can" is the answer. We seeded custom cans for Algorand's most successful projects and fueled organic hype as projects made the campaign their own. We even created real Algorand cans for global events throughout the year.