Radically Simple

Hardly anything feels simple in web3 development. But the founders of Cartesi thought simply, and did a pretty radical thing: They put Linux on the blockchain. By taking a known developer tool and inviting builders to do their thing, they uncovered their defining strength for their first-ever go-to-market campaign. This campaign reenergized the brand by being really, really simple. Copy: radically simple, from comparisons to bread and butter to discovering chairs could stack. Art direction: elementary. Plus, the cute Linux penguin reimagined for Cartesi. The campaign even became a brand platform: Be simple minded.