The Elastic House

Eth Denver has become the destination for the ultimate offsite. For ZKsync, it was an opportunity to own the zero-knowledge narrative and invite their best builders to the lab to show off what they've been cooking up. So, we conceived of The Elastic House. A 2-day immersive experience where Eth Denver attendees could experience the best of ZKsync apps and products. Important to the brief: show a united front as The Elastic Network, but let apps show up as themselves, with their own brands and identities. Stretch mission accomplished. We created the stretch lab. A 3D space decked out with 2D drawings customized for each app. We filled in the blanks, remixing custom ZKsync logos and screens for demos and details that showcased what each app was all about.