Near is The Blockchain for AI

A new user journey and site for NEAR meant a brand refresh, positioning NEAR as the blockchain for AI. Before a complete site overhaul, we need to reimagine NEAR's foundation as the early AI player it was. The foundation was there; our job was to build it out into a cohesive, elegant brand system. The brief: evolve, don't overhaul. With early roots in AI, we needed to find the thread because this was not a pivot; this was NEAR's DNA.