The next web
The short of it
In a space criticized for inside baseball, we leaned in. We dimensionalized an existing developer audience for who they really were: a global crew, with a good sense of humor, building the next generation of the Internet. We re-architected a developer portal, onboarding resources, and launched a developer campaign celebrating what existing devs already knew: The next Internet is what we make it.
Date
2021-2022
Areas
UI/UX design Campaign Brand Building
If the next Internet is what we make it, let's make it look like this.
We tapped illustrator, Jiaqi Wang to create imagery that leaned into essence of the Tezos developer community. Inside jokes, simple metaphors, color, Easter eggs for everyone. We made the look of the new developer portal, whimsical and charming. Everything people don't expect from technical documentation.
Illustrations by Jiaqi Wang Copy support Mark Frith UI / UX mapping and design Miti Miti Studio (Danie Lloveras)
