Tezos
The short of it
I supported the layer one blockchain, Tezos, for almost two years as lead creative, with a massive team of technical and creative experts around me. We activated the brand at the technical and product marketing level, we were in near-constant production for high-profile events and partnerships. We supported web properties, social, and ongoing campaigns, we built and launched products, supported content creation, and collaborated with Tezos teams across the globe. 11/10 experience.
Date
2020 - 2022
Areas
Creative Direction Brand Building Experiential Advertising
Supporting a layer-one blockchain required execution over everything
Oracle Red Bull Racing, The Mets, Manchester United, Art Basel, SXSW, campaign, campaign, campaign, website rebuild, brand reboot, constant product and technical upgrades. Supporting the Tezos client was a massive coordinated effort to speak across audiences, all at once. I led creative teams and specialists of all stripes to help make work that got noticed.
