Only Possible on Solana
The short of it
"Only Possible on Solana" is a first-of-its-kind global campaign celebrating the technological firsts of a distributed ecosystem of builders, developers, and founders. The phrase, Only Possible on Solana, first grew in popularity on social media and blossomed into a campaign mechanism for celebrating what Solana is built for: the future of web3. In partnership with the Solana Foundation team, this campaign went live In 2023 and continues to evolve with the ecosystem, celebrating the strengths of builders and inviting newcomers to build for what's possible on Solana.
Date
2023 - Present
Areas
Campaign Creative Direction
OOH, digital ads, and a hyper-targeted media strategy near global events.
And receipts, receipts, receipts.
Notably, the campaign entered the market with receipts in hand. We developed an episodic builder series showing off the tech's utility and the brilliant minds behind Solana's top applications. We spread the campaign far and wide, delivering developer resources and enterprise thought starters to new audiences, inviting even a web2 audience to know Solana's brand and consider what's possible on the new web. The entire campaign, vehemently backed by an impressive fanbase of existing developers, entrepreneurs, and Solana fans, has evolved organically as the ecosystem picks up the mantle using the phrase across comms on social.
Design support: Curtis Wingate Concepting / copy: Jonathan Horner Illustration: I Love Dust Studio Manager: Jennie Putvin Account Director: Morgan McVay Video Producer: Chris Hershman
