Oracle Red Bull Racing
The short of it
What would you do if you had one day with Max Verstappen? I chose to run errands. We told the story of the Oracle Red Bull Racing x Tezos partnership with "The Team That's Always On" where Max's day gets much improved by his crew, reacting to and fixing would-be mishaps every step of the way, just like a blockchain that anticipates, evolves and meets tomorrow seamlessly.
Date
2022
Areas
Creative Direction Advertising
Red Bull Racing x Tezos presents the team that's always on
Max Verstappen is surrounded by the very best, and that includes his pit crew. They protect him and watch out for him. So, what if… They followed him everywhere he went? In this ad we see and hear Max Verstappen in a range of situations accompanied by his crew. They follow him and his every movement anticipating his next need and making life, better. Just like the perfect blockchain. One that evolves, anticipates and meets the needs of tomorrow, today.
Copywriter: Jonathan Horner Producers: Chris Hershman, Jennie Putvin Beyond Content UK Editor: Ryan Luciani (Goodfriend)
